SEO + content strategy that works

If your content strategy is simply trying to game the system by publishing articles based on which keywords have high search volume, you’re not doing it right.

A good content strategy should be focused on creating content that is actually helpful to people and that will drive conversions for your business.

That means thinking about the needs of your target audience and what type of content will best meet those needs.

It also means creating a mix of content types that can move people through the sales funnel, from awareness to purchase.

If you’re only focused on SEO, you’re missing out on the opportunity to use content to build relationships with potential customers and drive real results for your business.

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Funnel-Led Content

Know what your customers are looking for at each stage of the buying process. To help them along, we create content that they will find helpful.

Competitor Analysis

We will research the keywords that your rivals are ranking for but not you. Next, craft a strategy to outrank their content.

Content Clusters

Want to dominate the search results for a particular topic? Our expertise lies in creating the pillar and content cluster.

FAQs

What does a content strategy actually look like?

Your business is unique, and your content strategy should be too. That’s why we don’t believe in one-size-fits-all solutions.

Instead, we take the time to get to know your business and your objectives. Only then can we develop a content strategy that ties to your business goals and helps you achieve them.

We’ll also help you figure out your audience, governance, and distribution so readers can find and love your content.

What tools do you use?

By working with us, you get access to our suite of top-notch content marketing tools. We use Surfer SEO to optimize all material and passed by Copyscape. For keyword research and site/competitor analysis, we use Ahrefs.

Sounds Great… Now, what’s the quote.

As a means of strategizing, we employ the cluster model. Packages begin at $500 for a single cluster.

Without Strategy, content is just stuff, and the world has enough stuff