Semrush Pricing 2026: Which Plan Is Best For You?

Semrush pricing now spans SEO, AI Search Visibility, Content, Social, Advertising, Local, and PR toolkits. Main offerings include SEO (Starter, Pro+, Advanced) and Classic (Pro, Guru, Business) plans. Semrush pricing varies by product toolkit chosen, so costs depend on which Semrush tools you need.

Semrush Pricing: Quick Comparison

Compare all Semrush pricing levels side by side showing monthly costs, annual savings, features, and plan differences to identify the right Semrush pricing tier for your business.

Plan	Monthly price	Annual billing	Websites	Keywords tracked daily
SEO	$139	$117.33/mo	5	500
Starter	$199	$165.17/mo	5	500
Pro+	$299	$248.17/mo	15	1,500
Advanced	$549	$455.67/mo	40	5,000
Enterprise	Custom	Custom	Custom	Custom

Semrush’s current pricing page shows the annual figures as the monthly equivalent when billed annually. The page says annual subscriptions can save up to 17%.

There is also a free Semrush account with restricted access. The current free option costs $0 per month, requires no credit card, and includes one demo project, 10 reports per day across selected tools, basic onboarding, and access to AI Visibility features.

What Is Semrush?

Semrush is a digital marketing platform used for SEO research, keyword analysis, competitor research, website audits, content work, advertising research, backlink analysis, and AI search visibility.

Its newer Semrush One approach combines traditional SEO tools with AI visibility features. Semrush says the platform can help users track how their brands appear across search engines and AI platforms such as ChatGPT and Gemini.

The platform is not just a keyword research tool.

Depending on your subscription, you can use it to:

• Find and track keywords

• Audit a website

• Research competitors

• Analyze backlinks

• Monitor search rankings

• Research paid advertising

• Create and improve content

• Track AI search visibility

• Monitor prompts and AI brand performance

• Build reports for clients or teams

That broad feature set also explains why Semrush costs more than many single-purpose SEO tools.

Semrush Pricing Plans Explained

Discover all Semrush pricing tiers with detailed feature lists, monthly and annual costs, and Semrush pricing comparisons to find the right plan for your SEO and marketing needs.

Semrush SEO Plan

The SEO plan costs $139 per month when billed monthly.

With annual billing, the current pricing page shows $117.33 per month, billed annually.

The plan includes:

• 5 websites to monitor

• 500 keywords tracked daily

• Keyword research

• Competitor research

• Position Tracking

• Site Audit

• AI search performance tracking

• AI sentiment monitoring

• AI visibility reports

• Custom prompt monitoring

This plan is aimed at freelancers and small businesses that mainly want SEO tools with some AI search tracking.

The SEO plan is worth separating from the older Pro plan because Semrush’s current pricing page now presents it as its own option.

Semrush Starter Pricing

The Starter plan costs $199 per month.

With annual billing, the monthly equivalent falls to $165.17.

Starter combines SEO tools with the AI Visibility toolkit.

It includes:

• 5 websites

• 500 tracked keywords

• Keyword research and optimization tools

• Competitor research

• MCP access

• 50 AI prompts tracked daily

• One domain for AI brand performance

• 300 AI visibility reports per day

• AI-ready Site Audit

This plan makes more sense for teams that want to track traditional Google search results and AI search visibility from the same subscription.

Semrush Pro+ Pricing

Pro+ costs $299 per month, or $248.17 per month with annual billing.

The jump from Starter to Pro+ gives you more room for websites, keywords, and research.

Pro+ includes:

• 15 websites

• 1,500 keywords tracked daily

• Historical SEO data

• Content optimization

• Keyword cannibalization analysis

• Multi-location and device tracking

• 100 AI prompts tracked daily

This plan can fit growing marketing teams and agencies managing several websites.

The historical data and higher tracking limits become more useful once you are working across several campaigns instead of monitoring one small website.

Semrush Advanced Pricing

The Advanced plan costs $549 per month.

Annual billing brings the monthly equivalent to $455.67.

Advanced raises the limits to:

• 40 websites

• 5,000 tracked keywords

• 200 AI prompts tracked daily

• SEO Share of Voice

• API data integration

• Features included in Pro+

This plan is aimed at larger agencies and organizations with more websites, keywords, reports, and data needs.

The API access can also matter when teams want to connect Semrush data with their own systems.

Semrush Enterprise Pricing

Semrush Enterprise uses custom pricing.

The current pricing page describes Enterprise for organizations managing multiple brands, regions, or teams. It includes custom limits, large-scale AI prompt tracking, multi-brand AI visibility, custom integrations and API access, SSO, team governance, audit logs, a dedicated account manager, and 24/7 support.

There is no single public monthly price because Semrush builds the subscription around the organization’s requirements.

Companies interested in Enterprise need to contact Semrush for a quote.

Semrush SEO Classic Pricing

If you have been researching Semrush for a while, you may still see Pro, Guru, and Business mentioned everywhere.

Those plans have not simply disappeared. Semrush’s current FAQ lists them as the three subscription tiers of its SEO Classic toolkit.

SEO Classic plan	Monthly price	Annual monthly equivalent	Websites	Keywords
Pro	$139.95	About $117.33	5	500
Guru	$249.95	About $208.33	15	1,500
Business	$499.95	About $416.66	40	5,000

The current Semrush FAQ lists Pro at $139.95 per month, Guru at $249.95, and Business at $499.95. It also lists the same 5, 15, and 40 website limits and 500, 1,500, and 5,000 daily keyword tracking limits.

So if you see an article saying “Semrush Pro costs $139.95,” that information may still describe the SEO Classic toolkit rather than the newer combined SEO + AI Search plans.

That distinction matters when comparing Semrush Pricing today.

Semrush Pricing: Monthly vs Annual Billing

Semrush charges more per month when you choose monthly billing.

The current combined plans show:

• SEO: $139/month monthly or $117.33/month annually

• Starter: $199/month monthly or $165.17/month annually

• Pro+: $299/month monthly or $248.17/month annually

• Advanced: $549/month monthly or $455.67/month annually

Annual billing means paying for the subscription upfront in exchange for the lower monthly equivalent.

Before choosing annual billing, check how many projects and tracking limits you actually need. A lower monthly rate does not help much if you subscribe to a plan that has more features than your team will use.

Semrush says customers can cancel, upgrade, or downgrade at any time unless custom terms or a signed agreement apply.

Does Semrush Have a Free Plan?

Yes.

Semrush currently provides a free account at $0 per month. It does not require a credit card and gives users limited access to the platform.

The free account includes:

• One demo project

• 10 reports per day across vital tools

• Help Center access

• Basic onboarding

• AI Visibility features

The limits are much lower than the paid subscriptions, so free access works mainly as a way to test the platform and get familiar with its tools.

Semrush also currently advertises a seven-day free trial on its pricing page.

Semrush Add-Ons and Extra Costs

Your Semrush bill can increase when you add extra users or separate products.

The current pricing page lists additional users starting at $45 per month.

Semrush also lists:

• Lead Generation: $90/month

• Base Report: $10/month

• Pro Report: $20/month

• Additional users: from $45/month

Separate toolkits can also be purchased.

Semrush’s current FAQ lists starting prices of:

Toolkit	Starting price
SEO Classic	$139.95/month
AI Visibility	$99/month
Traffic & Market	$289/month
Local	$30/month
Content	$60/month
Social	$20/month
Advertising	$99/month
AI PR	$149/month

These are separate subscription options, so you should check exactly what is included before adding another toolkit.

Semrush Pricing for Agencies

Agencies need to look beyond the base subscription price.

The number of websites, keywords, users, reports, client projects, and AI prompts can quickly affect which plan makes sense.

The current limits show a clear increase as you move upward:

5 websites → 15 websites → 40 websites

and:

500 keywords → 1,500 keywords → 5,000 keywords.

Semrush also provides reporting features and add-ons that can help agencies share data with clients.

The Pro Report add-on costs $20 per month and includes features such as external integrations, scheduled delivery, branding and white-label reporting, AI-generated summaries, and sharing by link.

For agencies, the subscription cost should be compared with the number of client accounts and reports the team actually manages.

Semrush Pricing Compared With Competitors

Semrush sits in the higher-priced section of the SEO software market.

For context, TechRadar’s 2026 keyword research comparison lists Ahrefs Lite at $129 per month, while its Semrush listing shows Semrush Pro at around $119.95 in the comparison interface.

The exact prices shown by third-party sites can differ from the current official pricing page because companies change plans and promotions.

Semrush also covers a wider collection of marketing tasks than a simple keyword research product.

TechRadar’s February 2026 Semrush review describes it as a large SEO and AI visibility platform and points to its reporting limits, link-building tools, data visualization, and AI search tracking. It also notes that the platform has a steep learning curve and that its pricing reflects the size of the product.

When comparing Semrush with Ahrefs or another SEO platform, look at the exact tools, project limits, keyword tracking limits, historical data, reporting, and AI search features rather than comparing only the monthly subscription.

What Does Semrush Pricing Include?

Explore every feature, tool, and capability included at each Semrush pricing tier from Business to Enterprise to understand exactly what your Semrush pricing investment covers.

SEO Research

You can research keywords, competitors, backlinks, rankings, and technical website issues.

Site Audits

Site Audit checks websites for technical and SEO problems. Higher plans increase the number of pages you can crawl.

Position Tracking

You can track keyword rankings over time, including different devices and locations on plans that support those features.

AI Search Visibility

The newer plans add tools for tracking brand visibility across AI search platforms. Semrush’s current documentation mentions tracking platforms such as ChatGPT, Gemini, Perplexity, and Google AI search features.

Content

Higher plans can include content optimization tools that help users research and improve pages.

Reporting

Semrush supports scheduled reports, PDF exports, integrations, sharing, and other reporting features depending on the subscription and add-ons.

Is Semrush Worth the Price?

Whether Semrush Pricing makes sense depends on how much of the platform you will use.

A freelancer working on one small website may not need thousands of tracked keywords or dozens of projects.

A marketing agency managing many clients has a very different requirement.

Semrush becomes easier to justify when you need several tools in one place, such as keyword research, competitor analysis, technical audits, rank tracking, backlink research, reporting, content work, and AI search monitoring.

TechRadar’s 2026 review also points out the platform’s broad feature set while noting that new users may face a learning curve.

The free account and trial give users a way to test the interface before paying for a longer subscription.

FAQs: Semrush Pricing

Quick Links:

• Semrush Discount Code

• Semrush Statistics

• Ahrefs vs Semrush

Semrush Pricing 2026: Final Thoughts

Semrush Pricing has become more layered than the old Pro, Guru, and Business structure suggests.

The current Semrush pricing page puts SEO, Starter, Pro+, and Advanced under its combined SEO + AI Search plans, while Pro, Guru, and Business remain available through the SEO Classic toolkit. Enterprise customers can request custom pricing.

For a small website, the SEO plan at $139 per month may already cover a large amount of research and tracking. Teams that want AI search monitoring alongside broader SEO work can look at Starter or Pro+.

Larger agencies and organizations can move toward Advanced or Enterprise as their website, keyword, user, and reporting needs increase.

The biggest point to remember is that the subscription price is only part of the calculation. Additional users, reporting features, separate toolkits, and other add-ons can raise the total monthly bill.

If you are comparing Semrush with Ahrefs or another SEO platform, compare the limits and tools you will actually use. That gives you a much clearer picture than simply choosing the service with the lower headline price.