Unbounce Pricing 2026: Start Your 14-Day Trial
Unbounce pricing starts with a 14-day free trial that requires no credit card. Starter is commonly $22 a month when billed annually ($29 a month on monthly billing). Build is $74 a month annually ($99 monthly). Experiment is $112 a month annually ($149 monthly).
Optimize is $187 a month annually ($249 monthly). Concierge and Agency are custom-priced. Annual billing lowers the rate by about 25%. Every plan includes unlimited conversions, templates, free hosting, and support. Traffic limits, page counts, users, and advanced testing tools differ by plan.
The trial gives full access to the plan you choose so you can build pages and test features before you pay. After 14 days you decide whether to continue.
1. Starter Plan Details
Starter is the entry option. Annual billing sets it at $22 a month. Monthly billing is $29. It includes 5 landing pages, up to 500 visitors a month, 1 user, and 1 root domain. AI credits are listed at 4,000.
The hybrid builder, AI copywriting, lead gen forms, and MCP server support are included. Unlimited conversions and subdomains are available. Free hosting and support are included.
This plan works for testing a first page or running a very small campaign. The visitor limit is tight for anything beyond low traffic.
There is no A/B testing. Most users move to a higher plan once they need more pages or visitors. The trial lets you try the builder before you commit.
2. Build Plan Details
Build is the next tier. Annual billing sets it at $74 a month. Monthly billing is $99. It includes unlimited pages, up to 20,000 visitors a month, 1 user, and 1 root domain. AI credits are listed at 30,000.
Custom scripts, custom code, custom styling, and more than 1,000 integrations are available. All Starter features are included. Unlimited conversions and free hosting remain.
This plan works for launching campaigns that need multiple pages without a hard page limit. The higher traffic allowance covers moderate campaigns. A/B testing is still not included.
It fits solo marketers who create many pages but do not yet need testing tools. The annual rate is lower than monthly billing.
3. Experiment Plan Details
Experiment is the testing tier. Annual billing sets it at $112 a month. Monthly billing is $149. It includes unlimited pages, up to 30,000 visitors a month, 3 users, and 2 root domains.
AI credits are listed at 40,000. Unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights are included. All Build features are available.
This plan works when you need to test page variations. A/B testing is the main addition. The extra users and domains help small teams. Traffic allowance is higher than Build.
Most marketers who run ongoing tests pick this tier or higher. The trial lets you try A/B testing before you pay the full rate.
4. Optimize Plan Details
Optimize is the higher tier. Annual billing sets it at $187 a month. Monthly billing is $249. It includes unlimited pages, up to 50,000 visitors a month, 5 users, and 3 root domains. AI credits are listed at 80,000.
AI traffic routing (Smart Traffic), page scheduling, advanced triggers, industry benchmarking, and audience insights are included. All Experiment features are available.
This plan works for teams that want automated traffic routing and deeper insights. Smart Traffic routes visitors to better-performing variants. The higher traffic and user limits support larger campaigns.
It fits growing marketing teams that already use testing and want AI help. The annual rate lowers the monthly cost compared with monthly billing.
Concierge and Agency Plans
Concierge and Agency are custom-priced. Concierge starts with higher traffic (from 100,000), 15 users, 5 root domains, and higher AI credits. It includes implementation services and a dedicated success manager.
Agency starts with traffic from 50,000, users from 5, and root domains from 10. It includes a listing in the agency partner directory plus implementation support.
These plans fit high-volume businesses or agencies that manage many clients. Contact the team for a quote that matches your volume.
How the 14-Day Trial Works
The 14-day trial requires no credit card. You choose a plan and get full access to its features for 14 days. You can build pages, test the builder, and explore A/B testing or Smart Traffic depending on the plan.
At the end of the trial you decide whether to continue. If you do not add payment details, the account does not continue as a paid plan. The trial is the practical way to see whether the page builder and traffic tools fit your campaigns before you commit.
What Affects the Real Cost
Annual billing lowers the rate by about 25% compared with monthly billing. Traffic limits matter. Going over the visitor allowance can trigger overage fees. Higher plans unlock A/B testing (Experiment) and Smart Traffic (Optimize).
User and domain limits increase with each tier. AI credits also scale with the plan. Concierge and Agency remove most standard limits but require a custom quote. The trial lets you test before any charge.
Which Plan to Start With
Most people start the 14-day trial on Starter or Build to test the builder. If you need A/B testing, start the trial on Experiment. If you want Smart Traffic, start on Optimize.
Agencies or high-volume teams contact sales for Concierge or Agency quotes. After the trial you can switch plans if the limits or features do not match. Annual billing is the lower-cost path if you plan to stay.
Pros and Cons: Unbounce Pricing 2026
Pros
- 14-day free trial with no credit card required.
- Annual billing lowers the monthly rate by about 25%.
- Unlimited pages on Build and higher plans.
- A/B testing available on Experiment and above.
- Smart Traffic AI on Optimize and above.
Cons
- Starter is limited to 5 pages and 500 visitors.
- A/B testing starts only on Experiment.
FAQs: Unbounce Pricing 2026
You get full access to the plan you choose for 14 days with no credit card required. You can build pages and test features. You only pay if you continue after the trial.
Starter is about $22 a month annually. Build is about $74 a month annually. Experiment is about $112 a month annually. Optimize is about $187 a month annually. Higher plans are custom.
Yes. A 14-day free trial is available with no credit card required.
A/B testing starts on the Experiment plan.
Yes. You can upgrade or switch after the trial if your traffic or feature needs change.
Quick Links:
Final Notes: Unbounce Pricing
Unbounce pricing makes the 14-day trial the practical starting point. Starter or Build works for testing the builder with low to moderate traffic. Experiment is the plan to choose if you need A/B testing.
Optimize adds Smart Traffic for automated routing. Concierge and Agency fit higher volume or agency use. Annual billing lowers the rate on every plan.
Start the trial on the plan that matches your expected traffic and testing needs, then decide after 14 days whether the tools fit. Check the current pricing page for the exact figures before you begin.
