Omnisend Pricing 2026: Which Plan is Right for You?
Omnisend pricing starts with a free plan for 250 contacts and 500 emails a month. Standard begins at $16 a month for 500 contacts. Pro begins at $59 a month for up to 2,500 contacts.
Both paid plans scale upward as your billable contact list grows. Custom pricing applies above 150,000 contacts. Paying three months upfront saves 30 percent on Standard and Pro for the first three months. SMS is available only as a Pro add-on for new accounts.
The plan that is right for you depends on your contact list size, how many emails you send each month, and whether you need SMS or advanced AI tools. The free plan lets you test the platform. Paid plans remove limits and unlock more features.
Free Plan: When It Is the Right Choice
The free plan costs $0. It includes up to 250 billable contacts and 500 emails a month. Web push notifications are limited to 500 a month.
Pre-built ecommerce automations are available. Omnisend branding appears on emails and forms. No credit card is required. The plan has no end date.
This plan is right if you are just starting or want to test the platform with a small list. The 250-contact and 500-email limits cover basic welcome series, cart abandonment, and order confirmations for a new store.
Most users who stay on free long-term have very small lists and send only occasional campaigns. Once your list passes 250 contacts or you need more than 500 emails a month, you must upgrade.
The free plan lets you explore the drag-and-drop editor, forms, and basic automations before you pay. Branding stays visible until you move to a paid plan.
Standard Plan: When It Is the Right Choice
Standard begins at $16 a month for 500 contacts. The price rises in steps as your billable contact list grows. At 1,000 contacts it is commonly $20.
At 2,500 contacts it is commonly $44. At 5,000 contacts it is commonly $81. At 10,000 contacts it is commonly $132. Emails are limited to 12 times your contact tier each month.
Web push is unlimited. Branding can be removed. Omnisend Agent includes two AI tools. Custom workflows are available. Paying three months upfront lowers the entry rate to about $11.20 a month for the first three months.
This plan is right for most growing ecommerce stores that focus on email. The 12x email allowance covers regular campaigns plus automations for lists under about 10,000 contacts.
It works for stores that send welcome series, abandoned cart flows, and product recommendations without needing unlimited volume. Most stores with steady but not heavy sending settle on Standard.
If you exceed the email allowance or want SMS, you need Pro. The introductory 30 percent discount makes the first three months lower cost while you confirm the platform fits.
After the introductory period the regular rate applies. Use the free plan first to confirm the editor and automations work for your store before you upgrade.
Pro Plan: When It Is the Right Choice
Pro begins at $59 a month for up to 2,500 contacts. The price rises as your list grows. At 5,000 contacts it is commonly $90. At 10,000 contacts it is commonly $150.
Emails are unlimited subject to fair use (commonly up to 60 times your list). Web push is unlimited. SMS is available as a separate add-on starting around $0.007 per message depending on volume and country.
Omnisend Agent Pro includes five AI tools. Advanced reporting is available. Paying three months upfront lowers the entry rate to about $41.30 a month for the first three months.
This plan is right if you send high email volume, want SMS, or need the advanced AI tools. Unlimited emails remove the risk of hitting a monthly cap during sales or product launches.
SMS access lets you add text messages to cart recovery and post-purchase flows. The extra AI tools support dynamic content and personalized send times.
Most stores that already run frequent campaigns or want multi-channel messaging choose Pro once their list passes a few thousand contacts. The introductory discount lowers the first three months while you test SMS and the higher limits.
After the introductory period the regular rate applies. SMS credits are billed separately, so budget for message volume on top of the base plan.
Custom Plan: When It Is the Right Choice
Custom pricing applies above 150,000 contacts. It includes unlimited emails, tailored contact limits, SMS at volume rates, and dedicated support.
This option is right only for very large lists or stores with unusual volume needs. Contact sales for a quote that matches your list size and sending patterns. Most individual stores and mid-size brands stay on Standard or Pro.
Shared Features Across Plans
Every plan includes the drag-and-drop email editor, pre-built ecommerce automations, signup forms, A/B testing on campaigns, free migration of contacts and segments, and 24/7 support.
Paid plans remove branding, add custom workflows, and unlock more AI tools. Pricing is based on billable contacts, which include subscribers plus customers who receive automated messages.
Unsubscribed contacts are excluded. There is no permanent free full access beyond the free plan limits.
The 30 percent introductory discount applies only when you pay three months upfront on Standard or Pro. Regional pricing and taxes can differ at checkout.
How to Decide Which Plan Is Right for You
Start on the free plan and build a few automations to test the platform.
Count your current billable contacts and estimate monthly email volume.
If your list stays under 250 contacts and you send fewer than 500 emails a month, free is enough.
If your list is between 500 and about 10,000 contacts and you stay within the 12x email allowance, Standard is usually the right fit.
If you need unlimited emails, SMS, or the advanced AI tools, move to Pro.
If your list exceeds 150,000 contacts, request a custom quote.
Use the 30 percent introductory discount on the first three months of Standard or Pro while you confirm volume and features.
The free plan removes risk while you learn the tools. Standard covers most growing stores that focus on email.
Pro becomes the right choice once volume or SMS needs appear. Check the current pricing calculator on the official site for the exact rate at your contact count before you upgrade.
What Affects the Real Cost
Billable contact count determines the monthly rate on Standard and Pro.
Email allowance on Standard is 12 times your contact tier.
Pro has unlimited emails subject to fair use.
SMS is a separate add-on available only on Pro for new accounts.
The 30 percent discount applies only to the first three months when paid upfront.
Branding removal starts on Standard.
Advanced AI tools and reporting increase on Pro.
Free migration is available on every plan.
Regional pricing and taxes can change the final amount.
Pros and Cons: Omnisend Pricing 2026
Pros
- Free plan for 250 contacts and 500 emails with no credit card.
- Standard starts at $16 a month for 500 contacts.
- Pro starts at $59 a month with unlimited emails.
- 30 percent off the first three months when paid upfront.
- Branding removal on paid plans.
Cons
- Free plan limited to 250 contacts and 500 emails.
- Standard email allowance is 12 times contacts.
FAQs: Omnisend Pricing 2026
Free is right for small lists under 250 contacts. Standard is right for most growing stores focused on email. Pro is right if you need unlimited emails or SMS. Custom is right for lists above 150,000 contacts.
Free is $0 for 250 contacts and 500 emails. Standard starts at $16 a month for 500 contacts. Pro starts at $59 a month for up to 2,500 contacts. Both scale with list size. Custom is quoted.
There is no free trial on paid plans. The free plan is permanent and requires no credit card.
SMS is available only as a Pro add-on for new accounts. Credits are billed separately.
Yes. You can upgrade from free to Standard or Pro at any time. The rate adjusts based on your current billable contacts.
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Final Recommendation: Omnisend Pricing 2026
Omnisend pricing makes the right plan depend on your contact list size and sending needs. Free is the right starting point for testing with a small list.
Standard is the right choice for most growing ecommerce stores that stay within the 12x email allowance. Pro is the right choice once you need unlimited emails or SMS.
Custom is the right choice only for very large lists. The 30 percent introductory discount lowers the first three months of Standard or Pro while you confirm the platform fits.
Start on free, count your billable contacts, then choose the plan that matches your volume. Check the current pricing calculator for the exact rate at your list size before you upgrade.
For most stores that focus on email automations and campaigns, Standard delivers the tools they need at a predictable monthly rate.
