You must have observed typography in videos that make them more interesting. Videos on Facebook and YouTube often have text in them. We all know that a video is more powerful than text in terms of engagement and reach. However, this doesn’t imply that text is of no use to video creators.
Text animations and style can make a video more interesting. If you leverage the power of video and text together, you will get more engagement. Every content creator should know how to add text to video online. Read on to know about the relevance of texts in video content and how to add text.
Pros of adding text to your video content
Why should one add text to their video content? Let us know the pros of adding text to video content in 2022.
- Viewers can retain content easily
When you add text to a video, your message gets delivered to the audience effectively. Visual effects and text work together to get your message to the audience. Viewers can retain most of the information when they get it from multiple cue points. You can highlight the gist of your video in text format.
Consider a video that has many key takeaways for the audience. Viewers may miss the important takeaways in a video. When you display the key takeaways in text, viewers are less likely to miss them. However, overstuffing of text in your videos can have negative effects.
- Text can highlight actions in a video
Many videos shared on social media videos include steps/actions. ‘To-do’ and instruction videos on the internet contain steps or actions that need to be followed. Consider the example of a cooking video that contains steps to make a cuisine.
Text can come in handy when you have to add steps or instructions to your video. People can easily understand a ‘To-do’ video when each step is highlighted in text format. You can add text in a visible format so the audience can easily retain the key information.
- Help viewers to watch silent videos
Do you know that around 85% of Facebook users watch videos without audio? It is because people often find themselves in classrooms, conference halls, libraries, or places that have sound restrictions. When viewers find themselves in such conditions, they prefer watching videos with no sound.
You must know that by default, there is no sound on social media platforms for video. You have to click on the sound button to listen to the audio. Most people don’t turn the sound on and continue watching videos without sound. This phenomenon is often observed on Facebook.
By adding text to your video, you can attract viewers that watch videos without sound. Subtitles or closed captions are a great option for attracting viewers that prefer to watch videos without sound. It does not mean that you will not include audio in your video. Include audio and text in your video for every type of viewer on social media sites.
- Enhance video aesthetics
Text is used by many content creators to enhance video aesthetics. Text styles and animations can make a video more attractive. Viewers love to see text animations in the middle of their videos. Content creators often choose text styles that sync with the video background.
Considering the use of text to enhance video aesthetics, content creators are now interested in kinetic typography. Content creators should know how to add text to video online in a moving format. Motion and text are mixed to make the video more attractive. Many video editors allow you to add kinetic typography to your videos easily.
- Enhance brand recall
Marketing videos often convey customer stories, testimonials, and other interesting things. Viewers sometimes get immersed in the video story and forget the brand behind the video. To inform viewers about the brand, video makers place the brand logo and name in the video.
Stats have shown that text is widely used to enhance brand recall in videos. All the text elements used in your video can be synced with your brand persona to enhance brand recall. Business videos widely use text elements so viewers can connect with the company or products.
How to add text elements to a video easily?
Are you a beginner at making videos and do not know how to add text? Well, you need to take help from a video maker to add text with the least manual effort. A video maker allows you to take control of the creation process and add text elements wherever needed.
A video maker will provide you with various text styles to use in your video. Kinetic typography can be applied easily to your video by using a video maker. If you are a novice, you should choose a video maker with a simple UI to add text elements easily. Text animations can be added in simple steps if the video maker possesses an intuitive UI.
A video maker also lets you add subtitles and closed captions to your video with minimum effort. A video maker also allows you to add the brand name or logo to a video easily. Many video makers allow users to make a video out of text script. You just have to select a ‘text to video’ theme and upload the text script to make an interesting video.
Tips for adding text to video in 2022
Many content creators make the mistake of stuffing their video with text. You don’t have to make your video overstuffed with text. Users may find it boring when they have to read a lengthy para in a video. What is the right way to add text elements to a video? Well, you need to add bite-sized text to your video for better results.
Small chunks of text should be used to convey information in your video. Bite-sized texts in a video can be easily retained by the viewers. It is scientifically proven that human minds can retain bite-sized information more easily than a lengthy para.
Besides focusing on the length of text, you also need to focus on text style and placement. The text style and placement should not hamper the viewing experience. Your text font, color, and style should go in sync with your video elements to offer the best viewing experience.
Conclusion
When adding subtitles, you need to focus on the placement and color. It is better to place the subtitles/closed caption in the lower-middle part of the screen for the best experience. If you find it difficult to add subtitles to your video, you can use a video maker. Start making your videos more interesting with text in 2022!
