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Frequently asked questions from our website visitors

1. What is content marketing?
In a simple language, content marketing is about creating value for your audience and letting them read it or engage them for free.
We peoples call it trust, goodwill, or karma.
Persuasion experts call it reciprocity.
2. How would you content the market?
By defining your targeted audience, identifying their problems, genuine pain points & easily– solving them. We focus on the Real needs of real people.
3. What breaks companies from creating engaging and effective content?
  • Lack of an outsider’s perspective – thinking as a seller instead of as a buyer.
  • Time – to create effective, engaging, attention-grabbing and SEO optimized content is truly hard work.
4. What is PPC?
PPC stands for pay-per-click and is a phrase used to describe the paid advertising model available to companies on sites such as Google. In this we pay for the advertising when someone clicks on it.

It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.

5. What is SEO?
SEO stands for search engine optimisation, In SEO we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.

On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.

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